Latest Monitoring Tools Research Paper Example | Topics and Well Written Essays - 250 words

Latest Monitoring Tools - Research Paper Example However, the research indicated that the company’s rate of sales have not been majorly influenced by these social media sites owing to the fact that only 12% of its sales are influenced by comments on twitter, facebook and google+. This is an indication that clients spend more time of social media but, less time is spent on the company’s blogs or even its web page (http://socialmediatoday.com n.d). In order to improve the company’s sales through proper prediction of customers’ behavior in social media sites, the company can employ the use of Hootsuite: This tool assists company’s undertake their campaigns on social media regarding their brands (https://hootsuite.com n.d). It will also allow the company to measure the efficacy of social media on their sales hence assist in formulating solutions on predicted or potential challenges. This tool is easy to manage and above all its relatively cheaper as compared to other tools. 101 Vital Social Media and Digital Marketing Statistics. (n.d.). RSS. Retrieved February 11, 2014, from