To Dream Out Loud :: College Admissions Essays

To Dream Out Loud    is it the fear for losing freedom, or is it that the unripe fruit of idealism we begin with has finally become ripe? because it seems that the youthful starry-eyed liberalism fades. our fruit becomes rotten, stinking of uncaring, self-serving, change-fearing conservatism. precariousness becomes anathema. some keep out the fear of losing comfort. I hope I do. Lou Reed, face wrinkle-worn, still not-sings about a poor boy in New York, still refers to the Statue of Bigotry. but my father tolerantly smiles as I dream out loud as I try to believe that there is good in most as I talk about trying to make things better. he's cynically calling himself conservative as he pretends to dislike feminism and truly believes that people should want to help others. that people should not have to. that most people do not want to. my father is good, and sturdy. generous. stoic. he believes that I will gain wisdom with age   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (I will) and that I will come to think liberalism is misguided and overly hopeful.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (I hope I won't.) my father is not an artist. he is a lawyer. he still struggles to help people but he has stopped believing they'll be grateful. his fruit of idealism has become rotten. where are the Romantics? the Transcendentalists? they've just turned 19 and are going to a college I can't afford. hair, jeans, love, and hope all fade. I respect my father, and I respect Lou Reed. I respect the freedom-loving hopeful criticizing words of Bob Dylan. my father still respects those too. perhaps the hope doesn't die; perhaps it is cloaked in the fear of losing what you've already gained. precarious youthful hope feeds off the youthful need for freedom-

Gaining Insight in A Separate Peace :: Separate Peace Essays

Gaining Insight in A Separate Peace  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     A person often gains new insight as a result of a specific incident that he or she experiences.   This point is clearly demonstrated in the novel A Separate Peace by John Knowles.   Gene learns the profound meaning of friendship when he pushes Phineas out of the tree.   When he learns that Phineas has this unconditional love for him, he becomes very guilty for what he has done.   The author foreshadows many events from the beginning of the book.   When Gene pushes Phineas out of the tree in a burst of jealous rage, he gains this profound meaning of friendship.   Even after the incident, Phineas doesn’t blame Gene for pushing him out of the tree.   Instead, Phineas chooses to believe that a gust of wind had jostled the branch causing his fall.   This is the story that he tells people and he believes himself.   When other students get suspicious of what really happened, they hold a mock trial in attempts to find the truth.   Phineas continues to lie for his friend and conjures an elaborate story to clear Gene’s name.   This evidently shows that Phineas would much rather lie to others and to himself, to protect the good name of Gene.     When Gene sees that Phineas would much rather lie for him, than to believe it himself, he becomes extremely guilty for his actions.   A moment, which occurred during those few seconds, has now caused him to see the pain he has inflicted on Phineas and how much Phineas really cares for him.   This guilt continues to come out during novel until Phineas’ foreshadowed death. Gene’s guilt is extremely evident when Phineas breaks his leg a second time.   As he sits in the infirmary with Phineas, all he could say was sorry.   There was nothing more that he could do.   From the beginning of the novel, we learn of a death and not until the final chapters of the book do we learn that this death is Phineas’.

Impact Statement Essay

NSTP was one big rollercoaster ride. Admittedly, I didn’t like it entirely because It has a lot of requirements for a non-credited subject. It was fine with me going to our designated area and cleaning the place, but it was not seem necessary for us to still have to submit certain papers/ documents and have this seminar sessions. Well that was what I initially felt. As I reflect on it, I realize that I did actually have fun in one way or another and I realized that NSTP served as an eye opener to us students, as we become aware of the things that sometimes we didn’t notice like having a family. I have learned the value of having a family who can provide their basic needs. Although we didn’t really have any interactions with the children in the orphanage, just by seeing them I realized the blessings that I have right now, that I’m indeed fortunate enough to have parents that support and provide my needs. My experience with this activity will be much cherished because this had taught me the importance of having a family. NSTP also taught me to give back to the community. I may not have the capability to effect one big change on society, but with one random act of kindness, society can slowly but surely change. For if one man performs an act of random kindness, and others follow, then the world will be on happier place to live in.

Impacts of Tourism in Host Communities

IMPACTS OF TOURISM IN HOST COMMUNITIES Tourism is one of the most important worldwide activities; it is also of great importance to the socio-economic and cultural development of a country. Tourism is a vital tool for conservation of natural systems, contributes to sustainable development of local communities and creating communities about sharing experiences. But if this activity is disorganized, uncontrolled and poorly planned can cause damage to both, environmental and cultural.People started feeling the necessity to travel when they realise the world was full of new and different things to do, and at the same time those things offer them new lifestyle. However they were not only with the intention to visit and learned, they wanted to establish and teach their own traditions to these new places and societies. Nevertheless, not all people change the community, the majority of time community changes the idea of what would be an appropriate lifestyle of those new members. For this re ason we can say that tourism has been creating positive and negative impacts on host communities.On the other hand, when people decide to travel the cultural factor plays an important role at the moment decision is about to make. Tourists usually choose a destination completely different to their current environment. That is why this essay will discuss the good and bad consequences tourism cause on host communities. In addition, it will argue about the importance of the cultural factor within the tourism. Negative impacts on host communities It is hard to think that tourism an activity that can make feel happy can carry negative impacts.According to Bruce (2001), one of the biggest problems of tourism is that tourists and visitors invade places that belong just to the community, such sacred temples or lands, destroying or making bad use of their properties. This is due to travel agents vending trips to the authenticity of host communities, assaulting their private places, ceremonies and rituals. And, because of that tourist may misunderstand the main reason of why those rituals or ceremonies are for, along with bad comments about the destination causing decreasing of the tourism.Tourism also brings a number of consequences such: prostitution, gambling, begging and crime. The existence of these activities except of crime is due the tourist. People create these new services to satisfy the customers in this case the tourists. Prostitution in third world countries is very common. According to Duncan, E, and Navarro, H (2001) in Colombia, Cartagena children prostitution is common due to the economic conditions of the population. The majority of the children don’t have enough money to satisfy their basic necessities such food, and clean water.For that reason they sell their bodies for less than 50 dollars to tourists. One the other hand, another negative impact of tourism in undeveloped countries is the use of money earn by tourism activities. Indigenous from third world countries do not receive any profit made by them, contrary they live in poor conditions. This kind of host communities, despite what is sold to tourists is their lifestyle they suffer from health problems, poor access to education, expropriation of their land, extreme poverty, violation of their right and discrimination. On the other hand crimes increase in countries which the lifestyle is too high, due to the large number of tourist in the area. Furthermore, French, C, and Craig-Smith, S (2000), even though tourisms bring employment, it also brings rivalry between citizens in the community. The type of work that tourism creates is casual or part-time jobs, that means that natives won’t have the opportunity to work all the year. Besides foreign people travel to those communities in peak season and take the job of the citizens.Positive impacts on host communities On the other hand tourism can bring positive impacts to host communities. Gursay and Rutherford (2011) suggest that: Its basic tent is that locals are likely to participate in an exchange if they believe that they are likely to gain benefits without incurring unacceptable cost if locals perceive that the benefits are greater that the cost, they are inclined to be involve in the exchange and, thus endorse future development in their community. † (Gursay & Rutherford 2011, p. 95) To travel tourists must have a purpose, most of the time people go overseas to know new cultures, different sceneries. For that reason is important that the destination place have good infrastructure, flora and fauna sanctuaries and great amenities for the tourists. Besides, the local people can make use for personal purpose. In addition, tourism helps the preservation of traditional customs such: dances, food, rites, and festivals. It is important to protect old customs to attract tourist to go.Christopher (1998) state: â€Å"The impacts can be positive, such as the case where tourism preserves or eve n resurrects the craft skills of the population† (Christopher 1998, p. 169). Conclusion In conclusion tourism can bring positive and negative impacts; the negative impacts can be more than the positive. However, it is an industry that won’t finish despite all the consequences its make. Tourism helps the economy and develops of a country. Reference 1. Bruce, D 2001, Environmental, Ecotourism.Socio-cultural impact, John Wiley & Sons Australia, Milton, pp. 120-124. 2. Christopher, P 1998, Tourism: principle and practice. The socio-cultural impact of tourism, 2nd edn, vol. 8, Longman, England, pp. 168-184. 3. French, C, Craig-Smith, S, and Collier, A 2000, Principles of tourism. The impact of tourism, 2nd edn, Person Education, Australia, pp. 305-330. 4. Gursay, D & Rutherford, D 2011, â€Å"Developing a community support model for tourism†, annals of tourism research, vol. 38, no. 3, pp. 64-988, SciVerse ScienceDirect Journals, EBSCohost, Viewed 27 April 2012. 5. Na varro, H, Duncan, E 2001, â€Å"Prostitucion de menores en Cartagena: Estimacion de costos sociales y economicos†, Universidad Jorge Tadeo Lozano seccional del Caribe Departamento de investigaciones, pp. 8-11, google schoolar, viewed 14 March 2012. 6. Wearing, S & Neil, J 2009, Ecotourism Impacts, Potentials and Possibilities. Ecotourism and Protected areas: Visitor Management for Sustaninability,2nd edn, Burlington: Elsevier

Injuries in Sport Essay

Concussion can be caused by a blow to the head, which results in a short period of unconsciousness and then a full recovery. It is most common in contact sports e.g. football etc. To treat concussions you must put an ice pack on the head. Then you must ensure that the head is always higher in the heart and soon after they should have recovered but if the symptoms persist then the person must go to the doctors. The signs and symptoms are memory loss, change in breathing rate, and temporary loss of consciousness, loss of balance, disturbed vision and diluted pupils. Accidents can be less serious if headgear is warm in high contact sports like rugby and hockey. This reduces the chance of the blow being more deadly. If this injury occurs it will defend on the seriousness if the player is to go off or is able to continue playing. If it is serious than it may become life threatening and could potentially end a career in sport but if it is minor a player could return onto the field of play in minutes. Time must be given to regain consciousness. A spinal injury stress fracture is caused by twisting or direct stress to the bone. There is no treatment for this injury all that we can do is take the person with the injury to the hospital. The symptoms are pain in the back of the neck, swelling and bruising, redness and warmth , Tenderness to touch and numbness. This can be minimised by increasing calcium intake (calcium increases bone strength). It can also be minimised by doing strengthening exercises around the spine. These exercises increases the muscle capacity around the spine causing it to give more protection on impact. If this injury occurs the chance of returning to mobility is small so there is virtually no chance of returning to the field of play. This injury could possibly ruin someone’s life and could easily end a career. Fractures are caused by indirect or direct forces. If someone has a simple fracture we must support the injured part and take the person to the hospital. The signs for a simple fracture are pain , redness , swelling, bruising and discolouration. The compound fracture; bone breaking through skin , bleeding , pain, swelling , redness and bruising .To minimise fractures you could wear protective clothing. It is a impact injury so even if protective clothing is worn there still could be a chance of getting this injury. If the fracture is open firstly the bleeding will need to be controlled, to do this: * Apply pressure above the wound * Keep the wound elevated Try and use a splint around the fracture, when the bleeding has been controlled, if you cannot do this please inform a member of staff beforehand. It is difficult to say whether a player will return after this. It all depends on the seriousness but often a player is required to go off to receive treatment. Dislocations are caused by a blow for examples to the shoulder .They are most common in contact sports. We must call a trained person who must be there to help we must ensure that the athlete is kept warm to prevent shock occurring. We must also immobilise the neck and dislocated shoulder with padded splints or a sling. The signs for dislocation are severe pain no movement, visible bone deformity, swelling, bruising and numbness. Dislocations can be minimised by warming up, strengthening muscles so they can be used as a protective layer. Also protective clothing can be worn so the chance of dislocating a muscle will be lower. If this injury occurs than the player may have to rest. It would be very difficult and painful to carry on playing. Sprains can be caused by a sudden twist, overstretching or stress on ligaments. They are in boxing and football. The way to treat this is R.I.C.E .The symptoms for sprains are; pain or tenderness in the part of the body, which gets worse if the arm rotates or attempts to grip an object. To minimise the risk of injury perform strengthening exercises for the forearm. You could also under take a thorough warm up. Protective equipment can be worn to minimise the risk of injury. I will make sure that the athlete is kept warm to prevent shock, immobilise the injury with padded splints or a sling. Do not attempt to reposition the dislocated joint. Only our trained personnel should do this. If this occurs the chance of carrying playing is very slim. Some time must be taken off so the body can recuperate and recover. Very difficult to play through this pain. Head injuries are common in sports such as football for example when someone bangs his head with someone else. The signs for a heads injury are blurred vision, and headache. To minimise the risk of getting a head injury is to wear protective headgear but in some sport you are not allowed. The treatment for this is to call 999 and at the hospital they will treat the person involved. If this injury occurs then the player might have a serious problem and it could possibly end a career in sport. Some head injuries may just require the athlete to go off for a minute or two to regain consciousness. This depends on how serious the injury is. Joint injuries can be treated by the following ways; Advice the athlete to rest or you could send the athlete to a doctor for a injection which reduces the inflammation and relieve pain. The symptoms are pain or tenderness in the the elbow, which gets worse if the arm rotates or attempts to grip an object. A badly sprains ankle can be treated by R.I.C.E (rest, ice, compression, and elevation. Apply ice for 20 minutes. The symptoms for a sprain in the ankle are pain at the ankle joint at any time of the injury. A feeling of popping or tearing of the ankle joint in the outer region. Some symptoms are; 1). Swelling and tenderness in the area. 2). Slight loss of function with slight injuries to the ankle joint 3). More severe loss of function with more severe injury 4). Bruising, which usually appears a few hours after the injury has occurred. These depend on the seriousness as well. If it is serious than it could require time for rest and the player will not be able to return onto the field off. The time off depends on the joint. Hypothermia is when athletes train in extreme cold conditions for a long time. The signs and symptoms are shivering , muscle rigidity , cramps , low blood pressure , low pulse rate and breathing rates , confusion , disorientation , cold , pale , dry skin. To minimise risk they could be equipped for all kinds of weather. Wear extra, thin layers of clothing; wear a waterproof and windproof outer layer of clothing.

Company Delamere Pottery Limited Essay

Company Delamere Pottery Limited, which produces earthenware tableware, founded in 1997 after obtaining assets of T.G. Delamera & Co ltd. Company acquired a functional structure to better support the increase in turnover (Williamson et al., 2004, p. 53) in new markets areas that offer greater margins. To enhance the competitiveness, company launched a new strategies in business, marketing and finance mainly to increase gross margins by 10% and increase customer satisfaction together with a reduction of inventory (Williamson et al., 2004, p. 207). Business strategy is mainly based on the more efficient use of existing resources of the company. With implementation of the ERP system, the company promises to improve the planning, transparency and shortening process times and increasing the performance. ERP systems are often used by manufacturing companies to achieve a competitive advantage (Zhang et al, 2005, p. 69). ERP system helps companies create a strong information infrastructure, more accurate decision-making thanks to always actual data, enhance the overall quality and streamline the exchange of information between departments, suppliers and customers (Shatat & Udin, 2012, p. 577). Further costs reductions, the company tried to streamline production by reducing the overall waste. Basically to become  ´Ã‚ ´lean ´Ã‚ ´ and build an efficient, just-in-time manufacturing system to increase the overall quality. According to Lewis (2000, p. 962), company which is lean, is effective in transforming inputs resources into outputs, this reduces the costs and increase overall business financial performance. Becoming more  ´Ã‚ ´lean ´Ã‚ ´ (having lower costs) is one of the advantages over the competition (Lewis, 2000, p. 964). Source: Lewis (2000, p. 962) One of the main asset of the company are employers. To increase the overall success of the company can be achieved by: increase communications, increasing cooperation and following common goals, raising creativity and innovation, emphasizing on continuous development, empowering people (Kourdi, 2003, p. 84). Marketing strategy relies mainly on improving quality of products, service and so increase the overall brand reputation. Delamere Pottery Limited wanted to differentiate from competition through their products, supply chain and marketing (Williamson et al., 2004, p. 90) and so obtained higher saleability. The achievement of this strategic plan had five segments: Quality, Design, Service, Reliability, Brand awareness (Williamson et al., 2004, p. 210). Marketing strategy was closely linked to business strategy, with emphasis on the lean production. Improvement of manufacturing processes has a direct positive impact on the quality of the products and also thorough better controlling of the packaging, labeling and delivery of products can reduce costs. The company sought to be recognized as a progressive and innovative (Williamson et al., 2004, p. 210), therefore been given a lot of emphasis on design. Decisions in product design can have a large impact on cost, but also with design can be achieved the differentiation from the competition and getting higher profits (Desai et al, 2001, p. 37). Be credible among customers, the company tried to improve service, improve communication and improve the performance in the delivery of finished products to the customers on time. To support this plan has been introduced customer relationship management (CRM). Another tool how to increase turnover is to enhance the brand awareness. Greater brand awareness among customers increase the differentiation from competition and gives firm the possibility to increase the prices of products. Financial Strategies Delamere Pottery Limited was divided into two main parts: increasing gross margin and additional turnover (Williamson et al., 2004, p. 211). The results of gross margins depended on the success of the implementation of ERP system, lean manufacturing and improved distribution and getting the brand into public awareness. Additional turnover was possible made by sale of selected products for specially selected markets and the gradual-depth sales to particular markets. In company Delamere Pottery Limited the main emphasis has been taken on comprehensive manufacturing strategy. To support this strategy, in year 1999 was presented the system MPC (Manufacturing, Planning, Control). MPC should be associated with the other main functions such as finance, purchasing, sales and marketing (Williamson et al., 2004, p. 216). According to Williamson et al. (2004, 216-218), the implementation of MPC system, company received the following benefits: -With connection to ERP system is possible to have more efficiently planning and greater control of the production. -With connection to CRM system improve communication and service with customers. Significant improvement of delivering products on time. Increase of  £2M in turnover. -Better inventory management, increased stock turns. Reduction in working capital  £120.000. -Better recognition of loss-making and non-contribution products. Enhance in pre-tax profits of  £150.000.

How important is salary and benefits to fresh graduates when accepting Case Study

How important is salary and benefits to fresh graduates when accepting their first job offer - Case Study Example People with a normal degree and master degrees are normally included in the graduates list. Upcoming generation is keen in improving their living standards as much as possible. For many of the upcoming graduates, the major aim of education is for getting a decent job or profession. The life expenses are increasing day by day and only the educated people are getting good salaries and profession. In the case of U.K., graduates struggle a lot in finding decent jobs at present because of the unhealthy economic growth. It should be noted that UK is one country which suffered a lot as a result of the recent recession problems. Even though many of the recession hit economies including America shows signs of a revival, UK’s economic growth is still inadequate considering the economic growth in some other countries like India and China. Inman (2009) mentioned that ‘the unemployment in UK may cross more than 3 million in near future itself as Britains manufacturers, retailers and service industries feel the full effects of the downturn†. Thousands of employees working in UK’s private and public sectors have either lost their jobs or faced salary cuts in recent times because of the recession problems. For example, Tesco, one of the biggest retailers in UK, have planned to terminate the employment of 5000 of its workers. Many other retailers also followed the path of Tesco. â€Å"The retail sector recruited around 236000 employees between the years 1999 and 2003; and retail employment had reached a little over 3 million by the summer of 2003. However, between 2004 and 2007, they started exhibiting negative results, with stagnant employment of three million employees, till 2008† (Macneil & O’Brien, 2010, p. 88). From the above statistics, it is evident that the graduates in UK are currently struggling a lot in finding a decent job. It is very much important for the fresh graduates to get a decent salary and benefits when they

Critical thinking assignment Essay Example | Topics and Well Written Essays - 250 words

Critical thinking assignment - Essay Example Conversely, soil in front of laboratory might have been used in forensic testing. The soil texture is compacted, which means that the soil has purity. The permeability of the soil could be measured during the chemical process. Basing on the soil’s texture, one can make conclusions concerning its composition (Orthmann and Hess 4). The physical properties to be assessed can also include weight, color, boiling point, and melting point of the soil. Compaction can be instrumental in determining the consistency in soil samples of the same origin. Observation of color change is necessary in an experiment that measures consistency in the samples of soils. The density gradient method assists in identifying an element found in the soil. In the experiment, a soil sample is placed in a cylinder containing solutions of varying densities. A band on the surface of the cylinder signifies the presence of elements in a soil sample. As such, the particles are suspended in between the solutions of different densities. Observation method can also be instrumental in detecting elements in the soil when the sample is dissolved in a solution. This information can be useful during a criminal investigation, as it assists in analyzing evidence in a crime

Biochemistry lab report Example | Topics and Well Written Essays - 2500 words

Biochemistry - Lab Report Example Paper chromatography is mainly used for separation of molecules and consists of cellulose with hydrophilic characteristics. The rate of movement of biomolecules depends on the affinity of the molecule and the solvent with hydrophobic molecules moving faster than the hydrophilic due to the little attraction of the molecule to the hydrophilic paper. Paper chromatography helps in the characterization of amino acids due to the different rates of movement of the amino acids on the chromatographic paper. Additionally, the different amino acids move at different rates on the chromatographic paper due to the differences in the size of the side chains. The rate at which a biomolecule moves on the chromatographic paper is expressed as its relative mobility (Rf). A mobile phase for use in the chromatography was prepared by mixing 60cm3 of ethanenitrile (acetonitrile) with 40cm3 of 0.1M ammonium ethanoate. Drops of concentrated ethanoic acid were used to adjust the pH value to 7.2 after which 30cm3 of this mixture was placed in a tall form beaker and cover it with a watch-glass. Small amounts of trypsin, leucine, valine, proline, glutamic acid, glycine and lysine amino acid solutions were prepared in water and each amino acid labelled. A faint line was drawn using a pencil on the lantern-type chromatography paper making sure that the line was above the level of the solvent in the beaker. Using a clean capillary tube each time, one small spot of each amino acid solution was put on the chromatography paper and each spot identifies and marked. An unknown sample was also spot on the paper and marked. The spots were dried using a warm air blower. The chromatographic paper was then bent around the cylinder and fixed in this shape using a paperclip. The chromatographic paper was then placed inside the beaker so that it stood on the edge without touching the sides and the chromatogram run until the solvent front moved three quarter way in the

Gender Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Gender Analysis - Research Paper Example Dee has a strained relationship with her mother as well which is the opposite of how Maggie is with her mother. Family differences cause strained relationships as well as increase the differences among the family members. In almost every family, there are those family members who are much more intelligent than the others. They therefore outshine them when it comes to education as well as among other different fields that demand intelligence. These differences in the intellectual ability of the family members leads them hiding their needs and wants in order to avoid being outsmarted by the bright one of being considered stupid in as far as innovation is concerned (Strain 186). In this family, Dee is the bright one intellectually in the family. She is brighter than her sister Maggie whose brain seems to function slightly slower than normal making her slow. He mother cannot be said to also be the brightest pea in the pod making Dee feel quite exceptional in the family. This may also be the reason for her to leave home and be as far away from them as possible. She vowed never to bring her friends in their home as it was not according to the standards of her company. Dee’s talk was also that of an intelligent person the only problem was that she used it to force decisions to her mother and sister leading her to be considered much more elegant and sophisticated. Physical differences are also a reason for families to have strained relationships with each other. The most beautiful of them all shows off her beauty in different ways. One of the ways is through the kind of clothes she wears. This makes the rest of the family members feel inferior while the culprit does not notice it and walks around all superior. At times, they are aware of their superiority in looks and make a point of making everyone else do as they wish simply because they are more beautiful and have great

Marketing Assignment Example | Topics and Well Written Essays - 250 words - 35

Marketing - Assignment Example Each marketing manager can use these variables in a distinctive manner as per his desire or market requirement (Kotler, 2003). For example if Pepsi’s marketing mix is considered its product is a drink that is aimed at thirst need of humans, its pricing is quite affordable which varies with variety of SKUs (stock keeping units). Its place strategy is based on the  vast distribution network that is aimed at making Pepsi available in every other store, shop and majority of restaurants. The promotional strategy that Pepsi uses consists of variety of promotional tools such as advertising, public relations, sponsorships, personal selling, and sales promotion. Marketing environment is the environment in which any organization operates. There are variable forces inside and outside the organization that affects an organization’s performance. These factors can either be close to the organization which are referred as micro-environment factors or can be larger societal factors referred as macro-environment factors. Micro-environment includes an organization’s customers, competitors, distributors, suppliers where as the macro-environment factors include political, legal, social, technological forces that affect an organizations external operating environment. BCG matrix tends to categorize different products either in a portfolio or product line in terms of their market share and growth. There are four classifications in BCG matrix namely stars, cash cows, dogs and question marks. Stars are the ones that have high share and high growth such as Android or You Tube. Secondly, Cash cows are the ones that have high share but lo growth such as Google. Thirdly dogs are the ones with low share and low growth such as Orkut or Diet Coke. Lastly, Question marks are those that enjoy high growth but have low share such as Google

Issues in Human Resource Management Assignment Example | Topics and Well Written Essays - 2500 words

Issues in Human Resource Management - Assignment Example Furthermore, since another restaurant franchise has beaten Costa Coffee, it is essential to identify some practices that could cause the organisation to overtake Starbuck’s position in the future. Human resource management might be the solution to these strategies issues, but it is critical to determine whether the characteristics in the organisation will benefit from these practices. Three areas of focus have been selected for the report, and they include: why training leads to better outcomes, employee engagement, commitment, and negative behaviour. It is imperative to understand what training, employee engagement and negative behaviour mean in relation to the organisation. Thereafter, some studies and researches will be used to examine whether these HR strategies are helpful to institutions or not. Finally, recommendations will be made on the way forward for Costa Coffee. Costa Coffee operates in a service industry or the hospitality sector, which relies on the successful provision of services by staff members (Costa Coffee, 2014). Consumers often assess the quality of a restaurant by the experience they encounter in those facilities, so firms that grasp this concept are likely to go out of their way to exceed expectations. In the hospitality industry, it is particularly challenging to be superior based solely on tangible elements of consumer encounters since competitors can do the same. However, maintaining personal interactions with buyers can go a long in giving a company an edge over its competitors; it is at this level that companies should consider training as part of their strategy for enhancing quality of service (Pollit, 2006). Literature identifies several justifications for the use of training in the service sector generally, and restaurant businesses in particular. Companies that train their employees tend to be perceived as more professional than those who do not as this manifests in their daily interactions. Furthermore, training is

Latest Monitoring Tools Research Paper Example | Topics and Well Written Essays - 250 words

Latest Monitoring Tools - Research Paper Example However, the research indicated that the company’s rate of sales have not been majorly influenced by these social media sites owing to the fact that only 12% of its sales are influenced by comments on twitter, facebook and google+. This is an indication that clients spend more time of social media but, less time is spent on the company’s blogs or even its web page (http://socialmediatoday.com n.d). In order to improve the company’s sales through proper prediction of customers’ behavior in social media sites, the company can employ the use of Hootsuite: This tool assists company’s undertake their campaigns on social media regarding their brands (https://hootsuite.com n.d). It will also allow the company to measure the efficacy of social media on their sales hence assist in formulating solutions on predicted or potential challenges. This tool is easy to manage and above all its relatively cheaper as compared to other tools. 101 Vital Social Media and Digital Marketing Statistics. (n.d.). RSS. Retrieved February 11, 2014, from